Main logo version
It is recommended for use in all marketing communications. Brand color identification is an important asset to maximize recognition. The main version of the logo should always be used on a white (or maximally light) or dark blue branded (or maximally dark) background.
Descriptor
The upper border of the block is strictly fixed and must not exceed the specified value. The text content is agreed with the company owning the brand and must not exceed the total number of characters over 30 (including spaces). The color of the descriptor should match the color of the squares behind the logo letters.
Safe Area
To ensure the correct display of the logo, it is necessary to strictly observe the minimum size of the safe area. No graphic elements or text should be located in the safe area zone.
Minimum size
When scaling, all logo elements must scale proportionally. At minimum scales, the descriptor is not used.
Width 50mm/154px - the minimum allowable size of the main (L) logo horizontally.
Cobrand Panel
Be sure to use the specified protective area around the logos. The two logos must have the same visual size. A vertical divider must be used.
Restrictions
It is forbidden to transform the logo disproportionately.
You may not use a different font for the logo.
You may not tilt or mirror the logo.
It is forbidden to change the indentation of inter-letter containers.
It is forbidden to change the slope of the logo letters.
Logo elements may not be superimposed on each other.
It is forbidden to change the color of the logo.
The logo may not be rotated.
Color Scheme
The logo is used only in four corporate color options: white, orange, purple, and dark blue. The choice depends on the image/background, production methods, and material.
CMYK:
0%,0%,0%,0%
RGB:
255,255,255
HEX:
#FFFFFF
HSL:
0,0%,100%
CMYK:
0%,28%,100%,0%
RGB:
255,183,0
HEX:
#FFB800
HSL:
43,100%,50%
CMYK:
44%,100%,0%,0%
RGB:
143,0,255
HEX:
#8F00FF
HSL:
274,100%,50%
CMYK:
39%,22%,0%,86%
RGB:
22,28,36
HEX:
#161C24
HSL:
214,24%,11%
Color Usage
A colored version of the logo and its inversion are used on corporate colors approved by the guideline.
Monochrome version of the logo is only used due to external color limitations (e.g., a type of printing where a full-color image cannot be used)
In case the logo needs to be placed on conflicting colors of the background, we use the logo on the die.
Size MEDIUM
Recommended for use in all marketing communications where, for some reason, it is not possible to use the main version of the logo. Color brand identity is an important asset to maximize recognition. The supplemental version (M) of the logo, should always be used on a white (or as light as possible) or dark blue branded (or as dark as possible) background.
Safety field M
To ensure the correct display of the logo, the minimum size of the security field must be strictly observed. No graphic elements or text should be located in the area of the guarded field.
Minimum size M
When scaling, all elements of the logo must change proportionally. At minimum scales the descriptor is not used.
Width 30mm/58px - the minimum allowable horizontal size of the logo (M).
Size SMALL
Recommended for use in all marketing communications where, for some reason, it is not possible to use the main or M version of the logo. Color brand identity is an important asset to maximize recognition. The supplemental version (S) of the logo, should always be used on a white (or as light as possible) or dark blue branded (or as dark as possible) background.
Safety field S
To ensure the correct display of the logo, the minimum size of the security field must be strictly observed. No graphic elements or text should be located in the area of the guarded field.
Minimum size S
When scaling, all elements of the logo must change proportionally. At minimum scales the descriptor is not used.
Width 20mm/38px - the minimum allowable horizontal size of the logo (M).
Gilroy